A Creative Promotion
Paulo Coelho's polish publisher, Basia Stepien, decided to ask the readers to write a screenplay to show a "trailler" of the book "The Winner Stands Alone" in Polish cinemas. Great idea, great result!
Paulo Coelho's polish publisher, Basia Stepien, decided to ask the readers to write a screenplay to show a "trailler" of the book "The Winner Stands Alone" in Polish cinemas. Great idea, great result!
